Apple officially unveiled its iPhone 17 series at the much-anticipated Apple launch event 2025 today, September 9, 2025. The lineup includes iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the flagship iPhone 17 Pro Max. Apple also announced the latest Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3.
The event was live-streamed on Apple.com, Apple TV app, and YouTube, attracting millions of viewers across the United States and globally.
Apple Launch Event 2025 Highlights
- 📅 Date: September 9, 2025
- 🕒 Time: 10 a.m. PT (1 p.m. ET)
- 📺 Where to Watch: Apple.com, Apple TV app, YouTube
- 📦 Pre-orders Start: September 12, 2025 (US)
- 🚚 Shipping: September 19, 2025 (US first)
Apple showcased the entire iPhone 17 series lineup, highlighting design upgrades, camera innovations, battery improvements, and the integration of iOS 26.
iPhone 17 Series Overview
The iPhone 17 series includes four models this year, with iPhone 17 Air replacing the previous “Plus” variant.
| Model | Key Feature |
|---|---|
| iPhone 17 | Standard flagship with balanced specs |
| iPhone 17 Air | Ultra-thin, lightweight, larger display |
| iPhone 17 Pro | Titanium frame, professional-grade features |
| iPhone 17 Pro Max | Largest display, best camera, extended battery |
iPhone 17 Detailed Specifications
- Display: 6.3-inch OLED, 120Hz ProMotion
- Chipset: A18 Bionic
- RAM / Storage: 8GB RAM, 128GB – 1TB
- Rear Camera: Dual 48MP
- Front Camera: 24MP
- Battery: ~3,692mAh
- Design: Aluminum frame, slim bezels
- Price (US): $799
Key Features:
- ProMotion display for smooth scrolling
- A18 Bionic for fast performance and energy efficiency
- Dual-camera system supporting 8K video and ProRAW
iPhone 17 Air Specifications
- Display: 6.6-inch OLED Super Retina
- Chipset: A18 Bionic
- RAM / Storage: 12GB RAM, 128GB – 1TB
- Rear Camera: 48MP single lens
- Front Camera: 24MP
- Battery: ~3,036–3,149mAh
- Design: Ultra-thin 5.5mm body, lightweight
- Price (US): $899
The iPhone 17 Air is perfect for users wanting a bigger screen without compromising portability.
iPhone 17 Pro Specifications
- Display: 6.3-inch OLED, 120Hz ProMotion
- Chipset: A19 Pro Bionic
- RAM / Storage: 12GB RAM, 256GB – 1TB
- Rear Camera: Triple 48MP + telephoto (8× zoom)
- Front Camera: 24MP
- Battery: ~3,988–4,252mAh
- Frame: Titanium
- Price (US): $1,099
The iPhone 17 Pro targets creators and professionals with advanced camera features and desktop-class performance.
iPhone 17 Pro Max Specifications
- Display: 6.9-inch OLED Super Retina
- Chipset: A19 Pro Bionic
- RAM / Storage: 12GB RAM, 256GB – 1TB
- Rear Camera: Triple 48MP, enhanced periscope telephoto lens
- Front Camera: 24MP
- Battery: ~5,088mAh
- Special Feature: Best camera system in iPhone history
- Price (US): $1,199
The iPhone 17 Pro Max offers ultimate battery life, a massive display, and professional-grade photography.
iPhone 17 Series Comparison Table
| Feature | iPhone 17 | iPhone 17 Air | iPhone 17 Pro | iPhone 17 Pro Max |
|---|---|---|---|---|
| Display | 6.3″ OLED 120Hz | 6.6″ OLED Super Retina | 6.3″ OLED 120Hz ProMotion | 6.9″ OLED Super Retina |
| Chipset | A18 Bionic | A18 Bionic | A19 Pro Bionic | A19 Pro Bionic |
| RAM | 8GB | 12GB | 12GB | 12GB |
| Storage | 128GB – 1TB | 128GB – 1TB | 256GB – 1TB | 256GB – 1TB |
| Rear Camera | Dual 48MP | 48MP single | Triple 48MP + 8× zoom | Triple 48MP + periscope |
| Front Camera | 24MP | 24MP | 24MP | 24MP |
| Battery | ~3,692mAh | ~3,036–3,149mAh | ~3,988–4,252mAh | ~5,088mAh |
| Design | Aluminum frame | Ultra-thin 5.5mm | Titanium frame | Titanium frame, largest display |
| Price (US) | $799 | $899 | $1,099 | $1,199 |
Apple Watch & AirPods Updates
- Apple Watch Series 11: Health-focused features, better battery
- Apple Watch Ultra 3: Rugged design, GPS enhancements for outdoor enthusiasts
- AirPods Pro 3: Upgraded noise cancellation, spatial audio
All accessories seamlessly integrate with iPhone 17 series, enhancing the Apple ecosystem experience.
US Pre-Order & Availability
- Pre-orders: Begin September 12, 2025 (Apple Store & online)
- Shipping: From September 19, 2025
- Colors: Graphite, Silver, Gold, Pacific Blue, Red
- Carrier Deals: Verizon, AT&T, T-Mobile offers available for early buyers
FAQs – iPhone 17 Series
Q1: Which iPhone 17 model is best for photographers?
A: iPhone 17 Pro Max for advanced camera features and periscope zoom.
Q2: Is the iPhone 17 Air good for everyday use?
A: Yes, lightweight and powerful for daily apps, browsing, and media consumption.
Q3: How long will the battery last?
A: iPhone 17 Pro Max offers the longest battery life (~5,088mAh), while iPhone 17 Air is optimized for light usage.